Aleksandra Brankov Connects Community Over Coffee With Cafilia

March 21, 2024 | | 0 Comments



Cafilia

In the bustling city of Cleveland, where the aroma of freshly brewed coffee wafts through the streets, Aleksandra Brankov embarked on a mission fueled by her love for coffee and community. As the founder of Cafilia, Aleksandra’s journey began with a simple realization: coffee possesses a unique power to unite people from all walks of life. Inspired by this notion, she envisioned a platform that celebrates the heart and soul of coffee culture—the local coffee shop.

With a deep-rooted passion for fostering connections and supporting local businesses, Aleksandra set out to create a coffee subscription service unlike any other. Cafilia isn’t just about delivering a daily dose of caffeine; it’s about forging meaningful relationships between coffee enthusiasts and their neighborhood cafes. By offering a curated selection of coffee shops and roasters, Cafilia brings the essence of the local coffee scene directly to its members’ doorsteps.

At the core of Cafilia’s mission lies sustainability and community empowerment. Aleksandra understands that every cup of coffee tells a story—not just of its origins and flavor profile, but also of the journey it takes from bean to cup. With this in mind, Cafilia embraces eco-friendly practices, including the use of reusable mugs adorned with the brand’s signature deep purple sleeve—a nod to their commitment to sustainability. These mugs, equipped with a built-in QR code for redeeming drinks, serve as a tangible symbol of Cafilia’s dedication to reducing waste and promoting mindful consumption.

As Cafilia prepares to expand its reach beyond Cleveland, Aleksandra remains steadfast in her vision of transforming the way people experience coffee culture. With plans to launch in cities across the United States, Cafilia aims to become the go-to destination for coffee lovers seeking authentic, locally sourced brews. By connecting members with a network of partner cafes, Cafilia not only enhances the coffee-drinking experience but also empowers individuals to support small businesses in their communities.

What sets Cafilia apart is its unwavering commitment to social impact. Beyond providing convenience and quality coffee, Aleksandra and her team are dedicated to creating positive change at both the local and global levels. Through partnerships with sustainability-focused organizations and initiatives, Cafilia strives to make a meaningful difference in the world of coffee.

In the spirit of collaboration and innovation, Cafilia invites coffee enthusiasts and community advocates alike to join them on their journey. Whether you’re savoring a cup of locally roasted coffee or connecting with fellow caffeine aficionados, Cafilia is more than just a subscription service—it’s a movement, a community of like-minded people who want to make the world a better place through each coffee they drink.

To find out more about Cafilia, vist their:

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[00:00:11] Adam: Welcome to People Helping People, the podcast for social entrepreneurs who want to build a social impact business. I'm your host, Adam Morris.

[00:00:20] Adam: And today I'm sitting in the same room with Aleksandra Brankov, founder of Cafilia, your sustainable local coffee club. She's been transforming the coffee scene up in Cleveland, and I'm super excited to share her story and upcoming launch in Columbus, Ohio. So, Aleksandra, welcome on the podcast.

[00:00:36] Aleksandra: Thank you so much Adam. Great to be here.

[00:00:38] Adam: Yeah. Can we start off? Can you just tell us a little bit about what Cafilia is?

[00:00:42] Aleksandra: Sure. So Cafilia is basically like a subscription to local coffee shops or like a coffee, local coffee shop membership. A coffee lover, they go and they buy a monthly plan from us. They choose how many cups of coffee to go out for in local coffee shops to get expert barista made coffee. They actually get this cup in the mail and that is their exclusive coffee wallet. It's a reusable glass cup. And that cup has their own unique ID on the bottom of it. And with that cup then, they go to any of the local coffee shops that are part of our network that they discover through our app and bring the cup in, hand it over to the barista, order their coffee, and they get their coffee filled from their subscription. So it actually gets redeemed from their subscription. So this way they are subscribing and supporting exclusively local coffee shops and being a 100% sustainable with their coffee habit along the way.

[00:01:35] Adam: Oh, that's brilliant.

[00:01:36] Adam: Now, how long has this been going on? When did you start this?

[00:01:39] Aleksandra: So I got the idea before the pandemic. Started doing some market research at that time, and then I ended up launching right in the middle of the pandemic. So it was in 2020 and, yeah, but you know, people started signing up. I started with five local coffee shop partners. And since then, now we're a couple years in and we have 30 local coffee shops in the Cleveland and Akron areas. And we are planning on coming to Columbus this winter and opening here. So we're very excited to continue to bring our vision and our mission to Columbus.

[00:02:14] Adam: Very exciting. What was it like starting something during the pandemic?

[00:02:17] Aleksandra: As probably with, you know, any businesses that are existing or that are starting, it was, you know, it's always a challenge, but, you know, life always brings you different challenges and it's a matter of how you navigate around them. So in our case, obviously people weren't going out as much for coffee. They were starting to make it a little bit more at home. But despite all that, people, I think, we as humans, we all have this social thread that's woven between all of us. And so, people were still having that hunger to go out. Safely, perhaps, but still wanted to go out and meet other people. And it was just obviously too much for all of us to just be alone all the time, especially in those first few months. So by the time I launched, yeah, people were ready and people weren't afraid to go out. And also coffee shops, the ones that I signed up with, they weren't afraid either to accept reusables. So yeah, so people started signing up and using our reusable mugs that were their coffee wallets in the different shops and, yeah, it kind of went from there, so.

[00:03:15] Adam: Very cool.

[00:03:16] Adam: Now, had you ever started something before?

[00:03:19] Aleksandra: Like my own company? Not really. So before this, I was actually living in Spain and in England for like 6 years total. I was like 1 year in England, and then 5 years in Spain. So when I was out there, I did my master's in Spain and then after that I was working for a consulting company as well as actually two startups, before and after then so. But yeah, this was, i'm a first time founder. But I realized that, I don't know, it's, I mean, when I got the idea, I realized, like, this is not an idea I can just let go of. It has too much potential, and I mean, it's very scalable. It can go into every, uh, every major U.S. city, and just unite the local coffee shop community and market, so it actually has strength against the big chains. We don't want people to default to Starbucks. We want them to exclusively support local and like, the better, more quality coffee is in local coffee shops and generally, it's the same price, if not cheaper, than Starbucks. So why not just support local? Keep money in your local communities. Your neighbor is probably the local coffee shop owner. So just keeping the money local is the point. And like every major city we go into, we're just repeating the same model, just in more cities.

[00:04:30] Adam: Fantastic. What was the tipping point where you were like, "I want to start something new"?

[00:04:34] Aleksandra: What was the tipping point? So when I, like I mentioned, I was living in Spain. I was working, I was doing consulting work out there for Global Fortune 500s. And then, my husband and I, we decided to move back to the States. I quit my job over there. He ended up also eventually quitting and needing to find another job. So we started looking here and my parents are based in Cleveland. So we use their house as a home base. As we were looking and coming from Madrid, I always did honestly think like, "There's no way I'm going back to Cleveland," even though Cleveland very pleasantly changed for the better since I left. But I just thought like, "There's no way I'm coming back to Ohio." I mean, I want to go to DC or like, one of the big cities, especially coming from a city like Madrid. And, I guess long story short, my husband found a job, I ended up finding a job, it wasn't a good cultural fit. But what that one job really taught me, it basically gave me the courage to start my own company.

[00:05:26] Aleksandra: So I had such a brilliant experience in Spain and in Europe working with just brilliant people around me and all these different companies and being at the masters I was in, it's the top 10 business school in the world that I went to. So, in my head, I was like, I just need to continue working in companies and being surrounded by people that are so much smarter than me so I can continue to learn from them.

[00:05:47] Aleksandra: Basically, what I learned in that one experience that I mentioned was that, maybe I'm not giving myself enough credit for how like, smart I am and the skills that I have, whether it's leadership or otherwise. And if I had an idea, like a business idea, it really gave me courage to realize I could really do this. I mean, of course I can go and work in companies and gain more knowledge from other brilliant people. But if I had an idea, I think I could do it and I should do it. And I just happened to get the idea for Cafilia 3 months after that, coincidentally. So I wasn't looking to start my own company. I was probably looking at trying to get another job in some other company, but yeah, but here we are. So,

[00:06:33] Adam: I love that. Now, just a quick question. Did you have any reverse culture shock when you came back to the U.S.?

[00:06:38] Aleksandra: I mean I do really miss, I mean somewhat, yes. I mean, I grew up in Cleveland actually. My parents are from Serbia. They moved here like decades ago, of course, and I was born here. So I've always had that like European heart and soul to me. Serbian was my first language. So I've always had that like very European connection, even though I did grew up here.

[00:07:00] Aleksandra: But coming back, of course, like there's some things you're really used to, like when you're living life in European culture. And I would say, like for one, public transportation. I do really miss just having really, really awesome, clean, reliable public transportation that can get you anywhere without having a car. The first time I ever bought a car on my own was once me and my husband came back to the States, to Cleveland, and that was like 2017. So we as a married couple did not have a car for like seven years, the whole time we were in Europe. And with absolutely no problem. And if you need to rent sometimes on the weekends, we did, but otherwise, we went to work, we went out to dinners, we did everything with public transportation or taxi if you needed to. And it was great.

[00:07:45] Aleksandra: So I miss that. I miss people being more social and like more just spontaneously getting together. I, I think people's schedules and life here is a little bit more rigid, but therefore I think they also end up feeling more lonely, honestly. There, people are just, like, spontaneously more social and get together and, it's just good for the soul, right?

[00:08:03] Aleksandra: And I think me being Serbian as well, we're very passionate people and we love hospitality and we love getting together with people. So, I would say like that's one thing I definitely miss, just getting together with people on a much more regular basis than like maybe every weekend or every other weekend or once a month. So.

[00:08:22] Adam: Oh, that's neat. And I can kind of see how that folds into Cafilia of that social aspect of bringing people together, especially in a local place.

[00:08:29] Aleksandra: Yeah, Once I got the idea for Cafilia, I was wrestling with like whether I should continue it and actually pursue this idea or not. And I went back to Spain to visit some friends that year. And one of my friends, he does user design thinking. And so we did like a full exercise together where we went through and like did like Simon Sinek's Golden Circle, where you you start with the why and then the how and the what, and we kind of ended up defining what that was for this concept that I had in my mind that obviously became Cafilia.

[00:08:58] Aleksandra: And I remember when we got to the why, he's like, "Well, okay, we define like the what and the how in a sense", even though we did that backwards technically, but he's like, "Well, what do you think the why is for this concept?" And I'm like, "Oh, I don't know." Like I haven't, I just wasn't sure.

[00:09:13] Aleksandra: And he said, "Well, what is your personal why and like it's simplest form?" And so I told him, "Well, I mean in the simplest form I love people and I just love bringing them together." And so, that really is my personal why.

[00:09:29] Aleksandra: And as we all had that conversation and as things developed in my head, I'm like, I thought, "Well, coffee actually has this magic of bringing people together all over the world." And then on top of it, local coffee shops, they play this huge part in bringing people together in communities, right? And really, if there's like one place in a town or a city that someone would say like, "What place brings community together?" It's the local coffee shop.

[00:09:53] Aleksandra: It's not the, I don't know, like the fire station or the rec center. You know, It's the local coffee shop that really spurs that community. And so, that obviously led me eventually to giving this concept the name, Cafilia.

[00:10:06] Aleksandra: So, do you want, me to tell you what the...

[00:10:08] Adam: Yeah, I am like on my seat here. Like, why the name?

[00:10:11] Aleksandra: Why Cafilia? So, a few years ago when I moved back from Europe, I went to this 3 month program and that's where I learned a little bit more about. Actually it was about, like I learned like in the Bible there are, in the New Testament specifically, was written in Greek. And there's four words for the word 'love' that are written there. And one of those words is 'phileo' or 'philia'. And this is like the brotherly kind of love, the friendship kind of love. And that's why like Philadelphia is called the city of brotherly love, because of that root. So, and whenever I learned, when I learned about these four words that mean love in Greek, the word philia, or phileo, it really stuck close to me because, like, again, like I said, I'm that person that just loves to bring people together, I love friends, and just creating that, like, joy and happiness from, like, these social interactions.

[00:11:01] Aleksandra: And so I thought, "Oh, wait, this is perfect." I remember that word after I did this big you know, design thinking exercise. And I thought, "This is it. It's philia." That's what I thought it was going to be. This is perfect. Coffee brings people together. Local coffee shop owners bring people together. And now I'm going to bring people together in this way all over coffee. And I ended up adding eventually, the Cafilia, the C A to it, just to kind of give it a subtle,

[00:11:26] Adam: Coffee feel?

[00:11:27] Aleksandra: Yeah, like a little coffee cafe feel, but nothing, like, too obvious either. It's just it's a completely invented word by me but I love it. It's just, like, absolutely perfect in its roots and origin.

[00:11:37] Adam: And one thing I really love is this whole sustainability aspect of what I've seen, just my own experience, I have reusable cups that I can take to the coffee shop, but I never do. And there's something really neat about the way that that's baked into your model.

[00:11:52] Aleksandra: Yeah. The way it's baked in is, like I said, it's like your redemption method basically, or the key to accessing your subscription. That way, it really does, it helps you be sustainable for better or for worse. It's easy. It's easy to be sustainable that way because you get your plan, you have your cup, you just bring your cup with you. If you forget your cup, honestly, like, there's no other way to redeem it. So it actually kind of forces you to be sustainable, but in a way that you need. And the punishment for you, obviously not having your cup is, like, you just have to pay out of pocket for that coffee when you do have technically a plan that you've like, kind of uploaded money to, like how we have like a Starbucks app whatever. But it's okay. I mean, next time you'll be like, "Darn it. I gotta make sure I bring my cup next time."

[00:12:32] Aleksandra: But yeah, for the most part, I mean, people bring their cups and it truly is the most effective reinforcement loop for, like, for sustainable behavior that exists out there. So we've kind of married like two concepts together and brought supporting local and like having this like local coffee shops membership slash subscription together with being completely sustainable with your coffee habit and nothing like that exists in the whole market, the whole U.S. market. Perhaps even the world, to be honest.

[00:13:00] Adam: Yeah. Now, and if you're listening, you haven't really described the cup, and it's a beautiful cup. Like it's just really nicely made. The QR code is kind of embedded in the glass in the bottom. But it's not just a glass glass. It's, got a very comfortable

[00:13:17] Aleksandra: Sleeve.

[00:13:17] Adam: Sleeve around it that's kind of built into the cup along with the lid. Like just a really neat mug that you have.

[00:13:23] Aleksandra: When I started this and I was looking at what kind of cup to use, I was not keen on using like metal or, I guess metal is kind of the only, I guess you can do ceramic technically too. But I was just really into using glass because I have a personal thing, when I drink any drink, coffee, tea like at home or otherwise, but like especially at home or if I go over someone's house, and they want to serve me coffee or tea, I actually want to see the cups they have and like, pick a nice cup for my tea because, for me, it ruins the experience if it's in like, some random, like, marketing cup from a company that they got for free. Like, it has to be a nice cup.

[00:14:02] Aleksandra: So I guess I took that concept with me as I decided on this cup. And I made it glass because I think it's beautiful to be able to actually see your drink. I think drinking it from a metal cup is, maybe there are very functional values there. Like it keeps your drink hot, like for the rest of the day, if you really need it to be hot that long. But, the glass, you can see your coffee, you can take it with you, you can set it there and it's just.

[00:14:25] Aleksandra: And also glasses, like, transparent, like our values that I like to say too. We want to make sure like we are known for supporting local and being sustainable. So yeah.

[00:14:35] Aleksandra: And then the sleeve and the lid. They're both like a deep purple, like our brand colors, and it's a silicone. So there's no plastic involved either in the cup . . And we have like one size right now. Actually, our classic sizes are 12 ounce, and then we have a 16 ounce for all those iced coffee drinkers out there. But definitely the most popular has been the 12 ounce. We don't have any other designs as of now.

[00:14:58] Aleksandra: You know, it's nice when you kind of keep something classic and you make sure that gets etched into people's minds. But maybe one day we offer some other options. We don't know yet.

[00:15:07] Aleksandra: Even though we're growing, this is a long journey and we're still a baby company.

[00:15:11] Adam: Oh,that's that's really awesome. And I love how you're growing.

[00:15:15] Adam: I'd love to hear what your plans are for launching in Columbus, because I'm here in Columbus, I've been a big fan of what you've been doing for a while, but Cleveland's always been too far of a drive for my morning cup of coffee. So what's happening in Columbus?

[00:15:28] Aleksandra: Yeah, so we just started coming down like a couple months ago and getting to know like the local coffee scene down here. So, I feel like I'm getting like very familiar with Columbus with like the four or five times I've been down here and visiting shops, meeting owners, meeting people in the community. We were actually at the Columbus Coffee Festival this year and last year so we really got good insights . We took like a survey last year.

[00:15:50] Aleksandra: Like, what is your favorite coffee shop you recommend in Columbus? And so we had like, I think over 300 responses on that, if not more. So we kind of started with that and, you know, the popularity of each shop and just like in general, wanting to get to know all the different shops in the area.

[00:16:07] Aleksandra: And yeah I think, as of today, I think we have about 6 or so committed already. And I'm in Columbus right now, actually, meeting in person with you. But I just spent today as well meeting with a bunch of coffee shop owners. So, our plan is to launch sometime this winter. We don't have a date yet, but we still have a bunch more shops that we plan on having join and then just spreading the word to the public so they can become members.

[00:16:33] Aleksandra: And the really cool part is like the more that we end up growing in more cities, like, you as a member, a Cafilia member in Columbus, if you do ever come to Cleveland or Akron, you could just take your cup and your app and go and find like the best local coffee shops that are part of Cafilia in there and use your subscription when you're on the go. And like I said, the more we end up expanding, like if you're going to Austin or to Tampa or Atlanta or Miami for the weekend, you can do the same.

[00:17:00] Adam: You just bring your cup along with you and...

[00:17:02] Aleksandra: Right, and I think one of the biggest pain points of people, they say, like, when they go out into another city, many times they don't know where they go. And, you know, whenever you go out in another city anyway, it's, like, decision fatigue. Where are we going to eat? Where are we going to do this? Where are we going to get our coffee? And we want to at least solve the coffee part for people where they can just use their plan already and just find the best shop right through Cafilia.

[00:17:23] Adam: It's fantastic. Now I relate to that because when I travel, I'm always like pouring through reviews being like, "All right, which one is good? Where should I go?" And having some of that guesswork taken out would be ...

[00:17:35] Aleksandra: Yeah, and Google Maps, like, it does, I mean, it has everything on there, but that's the problem. It has, like, everything. And even if you type in local coffee shop, it doesn't give you just the local coffee shops. I was in Pittsburgh like a month ago. I was in downtown Pittsburgh and I just wanted to find, like, where are the local coffee shops? And I typed 'local coffee shop' and I still got Starbucks and I got Dunkin and I got the random diner that probably doesn't have good coffee. And just like everything and anything. And so I want this to be like a curated network for people that love coffee, that love, like they appreciate other quality coffee and local coffee. They know like the best coffee's found in local places anyway.

[00:18:13] Adam: Oh, that's fantastic. Well, I'm really excited. I can't wait for you to come. And just an interesting side story, I met Aleksandra a couple of years ago when you were launching, getting your idea, we spoke for a bit. Then I was at the Coffee Festival of the Summer. My friend Dominique Hadad, who runs Greenscope Consulting, she does a lot of work in the sustainability business. She comes over to me and she was like, "Hey, you have to check out this booth. They're called Cafilia. They're doing this neat thing." And I'm like, "Oh, I remember that." And so, it was fun coming over there and seeing you at the coffee festival.

[00:18:46] Aleksandra: Totally, yeah.

[00:18:46] Adam: And reconnecting, so.

[00:18:48] Aleksandra: Yeah.

[00:18:48] Adam: I'm really glad that we've had this chance to connect and record a podcast together.

[00:18:52] Aleksandra: And I remember the first time we connected. I think it was over, you were doing an initiative with printing T-shirts, right? Wild Tiger Tees, right? Yeah, yeah, and that was, that must have been like two, three years ago, at least. So I thought it was really cool that you recognized me and Cafilia and that you came up. So thank you.

[00:19:10] Adam: Now, and you've been plugged into the social entrepreneurship community up in Cleveland, correct?

[00:19:15] Adam: You mentioned you had gone through GiveBackHack up there, which is a weekend launchpad for social enterprises. But then you've also been very connected with the coffee community.

[00:19:26] Aleksandra: Yeah, yeah, I kind of consider myself like the local coffee shop expert up there. Like yeah, of the market.

[00:19:31] Adam: That sounds like such a cool title.

[00:19:33] Aleksandra: Well, I feel like, yeah I always say, the coffee shops, they are truly the coffee experts. We as a company, Cafilia, like, we never want to take that away from them you know, We're just here connecting their kind of people to them, right? Like just bringing the two sides together. But coffee shop owners in general, they just don't have the time nor the need, honestly, to see what every other local coffee shop's doing. And so that's why I feel like, I feel confident enough to say that I'm like the local coffee shop market expert because I do get around quite a bit and I know what everyone's doing or what roasters they're using or, you know, just everything. So.

[00:20:06] Adam: So you launched in 2020. You're three years in.

[00:20:10] Adam: How has this changed you as a person? How, are you different today from where you were three years ago?

[00:20:15] Aleksandra: I mean, of course, starting any business and especially in the beginning, there's obviously a lot of challenges and stress that come to it. So yeah, I've added more stress onto my life. But okay. But it's normal if you want to build something, that's what it takes, right?

[00:20:29] Aleksandra: How has it changed me? I don't know. I don't know how much. I'm thinking. Like I don't know how much the business has changed me more than like what I think has happened in the last two to three years or so. So, I became a mom, like, in this time.

[00:20:42] Adam: That's a huge change.

[00:20:43] Aleksandra: Yeah, yeah. like, After about a year of launching, that's when I had my son and I was like working up until like the last day. And I think I delivered him like 6 days earlier than his due date. And I was like, "Shoot. That's like one extra week I could have been working until this baby came."

[00:21:01] Aleksandra: But like, I would say that, that was like a, that's what's been different and that's what's really changed me as a person because obviously you have to like, it's a huge adaptation in the beginning, huge change in your life.

[00:21:13] Aleksandra: I would say, like, the first three to six months, like, even though I felt like, "Yeah, I'm superwoman, I'm going to charge through this." And then you realize, like, you're dying from the lack of sleep, and, you know, as a woman, you're feeding the baby, and, you know, doing a lot like, you just, you're like a necessary part of that child's life.

[00:21:29] Aleksandra: So I did have to slow down a little bit. He's two now, and he's been awesome since he started sleeping through the night. Since I started sleeping through the night. And so things are great. But like, when you ask that question, that's like what my head went towards. It's more than maybe that, that has like changed me. That's been the most significant change during this journey. So yeah. But it's a good change, of course. But in the beginning, it really sucked. So

[00:21:58] Aleksandra: I'll be honest, it really did suck in the beginning so.

[00:22:01] Adam: It's interesting that I actually know a number of women who are mothers who are trying to start new ventures. Do you have any advice for women in general who are launching social enterprises?

[00:22:12] Aleksandra: Just in general, make sure you get connected to like other enterprises and entrepreneurial services that can help you. Try to create a large network, I think, no matter where you are. Like, I mean, I was in Cleveland, but I'm sure you know every city has its own ecosystem that's maybe better or worse than the other one, I don't know.

[00:22:31] Aleksandra: But just make sure you surround yourself with a lot of great people, like a lot of great minds. And I think this is like regardless of it being a man or a woman but, yeah. The women's side of things maybe, like in terms of if someone wants they become a mom, just make sure you have a lot of support around you, I didn't really have that. But just make sure you have a lot of support behind like helping with the baby and all of that, so I think that's the best answer I can give.

[00:23:00] Adam: It seems like something where you have to go through it to kind of experience it and see. And you can't really define what it's going to be like because every family is different and it is a big change.

[00:23:13] Aleksandra: Yeah.

[00:23:13] Adam: So that's exciting.

[00:23:14] Aleksandra: Yeah.

[00:23:15] Adam: What's your vision for how Cafilia is going to grow?

[00:23:19] Aleksandra: We want Cafilia to be like the go-to brand for local coffee shops in every major U.S. city. That is our big vision, honestly. And I really do think that this is something that we can scale to like all major U.S. cities, like I said. Sometimes like if people are familiar with ClassPass, they do sometimes make that comparison. Oh, this is like the ClassPass for local coffee shops, right? Which is like a billion dollar company, and I think they got bought out by Mindbody.

[00:23:44] Aleksandra: It absolutely has that scalability potential and we'd like it to. You know, I have friends that live all over the U.S. and even in other countries and they're always like, the one from Arizona's like, "Oh, you should bring this to Phoenix." The one from New York's like, "You should bring this to New York," then Portland and Seattle, then like Chicago. "Oh, this would be great in Atlanta." I'm like, "I know, I know." I just, if there's any investors out there, like, I just need capital to like, get it going and get that land grab and grow, so like I have no doubt that it can be huge. Just getting more resources and capital to grow this kind of a business. So, yeah.

[00:24:23] Adam: Well, I can't wait. One, I can't wait for you to launch in Columbus, and then I can't wait for it to be available so as I travel, I can find all the great local coffee shops.

[00:24:30] Aleksandra: Totally, yeah,.

[00:24:32] Adam: How do people find out about Cafilia and how do they sign up?

[00:24:36] Aleksandra: So, I know, like, in Cleveland, I can at least speak for. So, obviously, we partner with all the local coffee shops. They put like the announcements out, like, when we launch our partnership. Sometimes they put posts up on their social media. We also have like display stands in those in our coffee shops that have the Cafilia cup on them. So that's kind of like a first point of contact like in person that they might see it. We also work with like some influencers and like social media is really, especially like Instagram. And, that's really where our target customer is. So we really try to capitalize on that and different events, maybe pop ups and different partnerships like that, so.

[00:25:14] Adam: Where do people find you on social media?

[00:25:15] Aleksandra: They can find us on Instagram, Facebook, know, TikTok, all of them. But Instagram is our main source so that's just like our handle is just Cafilia, C A F I L I A. So, very easy.

[00:25:27] Adam: Fantastic.

[00:25:28] Aleksandra: It wasn't even taken. It was such a unique word that we were able to grab it first.

[00:25:32] Adam: Fantastic. And your website?

[00:25:33] Aleksandra: Our website is becafilia.com. So that's B E, and then C A F I L I A dot com.

[00:25:41] Adam: Great. and so Instagram's the best place to go to see if there's something new launching in your city?

[00:25:46] Aleksandra: Yes.

[00:25:47] Adam: Okay.

[00:25:47] Aleksandra: Yes, totally. Also on our website, we do have the list of all of our coffee shops that we've been working with that have actually partnered with us, I should say in Cleveland and Akron, and we'll continue to add more coffee shops to that list. Maybe even make it even more robust, maybe create a map or something but it's on the website, but also we always have, like, most up to date announcements that come through Instagram and email too, so you can sign up for our newsletter on our website as well.

[00:26:13] Adam: Well, thank you for joining us today and sharing what you've got going. If you're listening, you can find out more at becafilia. That's becafilia.com I'm getting a head nod that I got that right. @Cafilia on social media handles.

[00:26:31] Adam: And if you're in Columbus, stay tuned for the launch in Columbus. We'll keep details up to date on our show notes at peoplehelpingpeople.world. And you can see them in the podcast links above.

[00:26:44] Aleksandra: Yeah. Well, thank you so much for having me on and thanks for doing People Helping People.

Cafilia
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