GoodFind’s Nohelia Rambal Talks About the Ripple Effect of Small Commitments

April 1, 2021 | Adam Morris | 0 Comments



GoodFind Nohelia Rambal

Nohelia Rambal spoke on her experience of quitting a corporate job to become a marketing consultant for impact organizations. She now runs the social enterprise GoodFind, a directory of sustainable brands that helps consumers easily find an ethical alternative to everything. Ideally, the directory was created so that anyone could find an alternative for anything. Items in the directory range from clothing, home goods, sports, health, and more.

Before she dove deep into the social enterprise space, Nohelia completed volunteer work, and a few gigs, for companies dealing with social impact. Once she finally decided to start consultant work, she felt the first action she needed to take was to put up a website and casually shared her content with friends and family. Surprisingly, she shared that she didn’t imagine the site would grow into business. Doing work through volunteering and gigs led to her work being more recognizable in the space.

Beyond building her portfolio, Nohelia shared how social content boosted her business amidst the pandemic. She explained what happened with her business, social content, and the Black Lives Matter movement that opened a new gate in the way she supports social impact causes. Reflecting this, the GoodFind directory had filters that help consumers see who they are supporting. Learning if a brand is minority-owned or focuses on plastic reduction became easier with GoodFind.

Nohelia took time to explain why making things easier for consumers is important for any social enterprise. Originally, larger companies with larger budgets can afford to spend more on marketing and technology that create tighter funnels for their consumers. She expressed how this poses a problem for companies focused more on impact that can get lost in algorithms. Nohelia gives examples of different consumers engaging with sustainability based on her own interactions. Ultimately, Nohelia believes that a sustainable life starts from small commitments: “… we believe ‘one thing, one swap’ is enough, and surely enough, you will come back for more.”

Talking about friends and small commitments led our conversation to discuss the “ripple effect”. Everyday conversations with peers in our circle hold influence. Nohelia explained how our behaviors can be contagious. Minimal steps we take to find alternatives or recommend a new brand to friends build up the new trends normalized in society, and allow social impact companies to create more positive impact.

People may not realize how much influence accepted ideas have in the way the world operates. Nohelia Rambal expressed her thoughts on how society created and accepted the idea of “waste” and the world’s view of consumption. People developed habits of fast consumption and cheaper methods of production, but the beauty of quality production can be appreciated through more mindful purchasing. Thinking alongside how people habits are related to the world’s view, we briefly spoke about messaging used by brands, and why it knowing how the economy works can help us make different choices. GoodFind’s directory can be used to be one swap closer to a sustainable lifestyle.

If you would like to learn more, you can visit goodfind.io, or connect on Instagram, Twitter, or Facebook.

Read Full Transcript

Nohelia: [00:00:00] Thank you so much. Super glad to be here.

Adam: [00:00:03] I would love to start off and get a little bit of background about what led to good find

Nohelia: [00:00:08] I started good find in 2019, I was back in my corporate career. I was doing marketing for big corporations and I knew that I was meant to be doing something else. And in that kind of year I decided I'm going to do something about this. I quit my corporate job to actually become a marketing consultant for impact organizations.

So I had discovered this world of social enterprises and at that point, I'd be doing some volunteering and some gigs to help different organizations that were in the social enterprise space. And I decided, I'm going to be a consultant for these type of companies.

And it didn't take me very long to realize actually there are so many of them doing amazing stuff. I just kept discovering more and more of them. And it was just one day. I remember it was like a Tuesday morning and I just started drawing in a piece of paper. I was like what can I do?

What can I do? And I just said, you know what, I'm just going to start this website. Went on Squarespace, bought the domain? Not actually the domain was already there and I just started this quest based blog really to just. Okay. Have a page for each of the companies I knew that were great. And I was like, great.

That's what I'm going to do. I'm just going to share this with friends and family. And it really started as a side also really like, um, not even the hustle, it was like a hobby. I just want it to have somewhere where I can just have all those amazing brands and share with friends and family never imagined it was going to become a business.

Adam: [00:01:35] How did it turn into a business?

Nohelia: [00:01:38] Yeah. So the rest of the story goes I had that on the side. I was still being a consultant and at the beginning of consultancy because of my background in corporate, I underestimated how hard it is to start a career in consultancy when you don't have clients necessarily. So I was I was struggling to get paid work.

I did a lot of volunteering and a lot of work with people that were amazing, but couldn't pay my services yet. And I was thinking this is building my portfolio. And truly enough, there was a point in which I started getting more interest of people that want it, they were ready to start paying for those services.

And my name was started to build up in the consultancy world among these companies. And then COVID hit. And that point, obviously, whoever was about to engage with me in a paid gig were like, no, we're not going to do this. Not for now. We don't know what was going on I was just about to be a consultant and the pandemic just changed all of that probably for the best, because all of a sudden I had all this extra time in my hands.

And I said I'm just gonna be dedicated to these as much as I can and see what happens and surely enough, it just paid back really quickly. I started just putting more time in the content. I started discovering more brands. I did a lot of SEO on the website. It meant that I was more visible, which was never a goal for me before that point. I started putting more time into the social content. So I started getting more followers and likes and engagement and all of the sudden actually it was a very pivotal point for the platform. Black lives matters movement happened in June. And I went out to the community at that point. I probably had around 300 plants brands listed on the directory. And we I never asked the brands that were there what's your background or your cultural precedence or anything. So I just went and asked everyone that I had in that firm.

And I said, Hey, Are you a black founder by any chance? And surely enough loads of them came back and said, yes, that was like, okay, can you want to collaborate in this content? And we created these kind of black founders category is basically amazing sustainable brands that have a black or ethnic minority, a founder or director, and basically was like a way of helping people out there that were looking for ways to support this movement, right? Like people were going on the streets, people were demonstrating, they were trying to show support towards community in any way possible, and this was another way of doing it. There was this movement in the UK that started at the back of black life matter, that it was exactly to support these type of brands. It was called black pound day and it was the first Saturday of each month.

So people were really looking into who I can support to make sure that, the economy moves this discriminated part of society, et cetera. So this category called attention from the media and we were in timeout and the stylist magazine even Metro and yeah, so it was beautiful for the business because all of the sudden I was in the media and it just made a huge difference.

And since then it has just been growing in that way.

Adam: [00:04:58] Now equality seems to be a big part of what you do. Can you tell me just a little bit about some of the issues you've seen in equality and how you're addressing them?

Nohelia: [00:05:09] When people talk about sustainability, it tends to be very eco based. People think that sustainability is only about how we help environmental causes. But at the end of the day, actually um, sustainability in both social impact and social issues. And one of them that I'm very passionate about is equality and diversity.

So as I said, it all started as with Black Lives Matter. And the opportunity I saw to collaborate with found black founders that were owners of sustainable brands in the platform. Later on knowing that majority vast majority of the founders on my platform are actually female.

And knowing that for social enterprises the ratio of female founders and female owners is so much higher than in normal startups. I said this is something to talk about because by supporting these kind of companies, individuals can actually support the pay gap to to disappear and they can support the kind of, the difference in work, what they call the glass ceiling for women in society and in And in business. In, by November there, there is a day that is called the pay gap day which is the day that in theory, women stop earning compared to men on the year. So that was last year on the 20th of November.

And from October, what I did was again, I called some amazing owners of sustainable businesses in the platform. And we did an interview and talked about what they thought was their experience with pay gap and discrimination at work, gender discrimination at work, et cetera.

So I suppose, giving these minorities a voice is what we do about these issues, right? It's just about trying to say, listen, there is no only as an individual, not only an opportunity for you to choose better when you purchase. So your purchase actually goes to the right pockets, let's say, but also by purchasing these, you are supporting things like equality at work and , social equality in general and breaking barriers of discrimination and showing people they have the power to make a difference just by consuming in the right way.

Adam: [00:07:30] Um, And I love that kind of collaboration and giving a voice because I think that the more people can connect with other people and get that support. That makes success so much easier to come by and then be an example for others. And it's interesting the point that you made that in the social impact space that there's a much greater percentage of women entrepreneurs leading these companies.

Nohelia: [00:07:54] That's right. Yeah. And I suppose it's not only the percentages of female owners. It is also minority ethnics leaders, also people with disabilities and things like that.

There's a way, much better diversity on company ownership and the amount of opportunities these companies give to minorities in this sense. So there are many social enterprises that are listed with us that will employ people with mental illness or people that used to have substance abuse or used to be.

And, secluded from society, from whatever, all the way like ex-offenders or actually currently in jail or people that are struggling to get housing et cetera. So not your typical employee that needs to go through a normal hiring process in a company. So I suppose by choosing companies like these, you're choosing to help out so many different courses and areas of society.

Adam: [00:08:59] Now when people come to Good Find what are different areas of brands that they can find and how can they use Good Find to actually change their habits, to make an impact. Yeah.

Nohelia: [00:09:09] Yeah. Great. So Good Find is a directory of sustainable brands and it helps consumers easily find an ethical alternative to everything. So the idea is that we find brands that do good and we have them in one place. So anyone not only conscious consumers, but anyone can just go and search what they're looking for and find an alternative.

At the moment, what we have is more like 600 brands that are listed under categories. So just like you were on, I'm assuming you can find a home and fashion and you can find food. You can find babies and kids stuff, and parents stuff. You can find, you name it sports and health and wellbeing and beauty.

All of these categories are there and you can start your search in that way. If you know what you're after there is also all other type of categories that are based more on like the values of each of the brands. So we have created some collections that are more based on who they're helping or what they stand for.

So from things like plastic free stuff or vegan to brands as I just mentioned that help the homeless or brands that support refugees Same with free trade or B corporations. They are just like a curation of brands that we just put together as a people sometimes times go Oh no, I know B corporations.

Let me see who is a big coverage curiosity of let me just discover a bit more. So this way of searching is a bit more for whoever is exploring a bit and less sure about what they need or want at that point. But certainly I suppose the best way and it's yeah.

It's very popular for our website is it's just searching for keywords. So whatever you're looking for, if you just put it there on the search you just find it, so I suppose a lot of people just go for that specifically when they have something in mind, right? If you need a backpack, you go there in type backpack and you'll find backpack.

And hopefully if it's a product line that has more than one provider, you can even go and compare between them, which is the beauty of it, right? The idea of having a platform like these is that you get a few options and you might find the backpack brand, let's say that supports refugees, but all the one that is made with recyclable products and actually they actually take plastic out of the sea to make it, and they might be a third backpack brand that those, I don't know, they they give a meal to a family need every time you buy a backpack. So at the end of the day, you have this three very exciting options and you whatever, it resonates more with you, you can go and choose to support that. I think is the beauty of having all of them in one place. The experienced that people used to have before,

something like these existed was they would have to go into Google, normally not find very good results. Probably finding one brand and just assuming that's the only one that exists. And in my experience when I started researching was no, there are so many of them doing different things and it's a shame that people can not actually compare between them and make a decision based on what they care the most about, because that's how the market should be working.

Adam: [00:12:18] I think that's a huge point. That one, that sometimes there's a difficulty of finding, a brand that matches your values. And two, this idea that, Hey, yeah, there can be more than one. How do you actually get them together easily so that you can compare them?

Nohelia: [00:12:34] Exactly. I think the web Environment is not built for you to find the impactful brands, right? You'll find the brands that have the most marketing budget. You search for keyword and you find that the top, the ones that have the biggest budget. What has happened to me is every time I go on Google and try and search for, I don't know sustainable something. My first result is Amazon sustainable something. Do you know? He's like a really weird conversation with a robot.

No, this is not what I looking for. Yeah, it's a funny, a non-conversation with a tech tool that it has so much power but doesn't use it for good. So for us is okay, we want to be that search engine that has a good heart. That helps you find those solutions and those options that actually make a difference to people and society and the planet. So that's basically what we're after, when people use our tool and obviously we want to even improve that and make it a lot better. So watch this space.

Adam: [00:13:31] I love it. What have you found with people that you interact with in terms of like where they are on their own journey for sustainability?

Nohelia: [00:13:40] Yeah, it has been very interesting. I, you find a bit of everything, right? A lot of people come back on social media on a private message or something and yeah when they discover us, they get really excited. Oh, this is exactly what I needed in my life. Like it just this really passionate like response to it.

Which is lovely to see and to hear and to read. And it's exactly, obviously the majority, of our users, is people that already believe in this. But I equally have a lot of friends that just they want to do it, if it's easy, it's exactly why we've built a tool that just makes it easy because, understanding that the group of people that can either afford the time or or financially to only use sustainable solutions and alternatives is reduced, right? Isn't it's only a small percentage of people. If we want more people and a bigger amount and percentage of society to go towards these options.

You have to make it easy because you have, you're competing with big people that have made shopping experience so easy out there. If you don't make it as easy as that you are losing you're never going to be able to compete. So our aim is to just make that super easy, like the easiest that can be.

And the other type of people I've found, and it can be either good friends of mine. They were never that interested in the topic. But now that I am in that, they use me as a guru. Right. Well, What soap do you use or do you know? There's that dishwasher you said? So they keep asking me for personal recommendations in these, and they have become little by little, this one thing at a time.

And I suppose that is what we stand for. We really think that whatever have managed to have a perfectly sustainable life, which I think is impossible, but some people out there might have managed to do these. Well done, incredible. But that is such a small percentage.

The rest of us, including myself I just imperfect, sustainable, warriors and sustainable minded people that do the best I can. And that is absolutely fine. And what we say in a lot of places is, we don't mind if you just go in and out, you just like use us for Oh, this present or that thing, or I'm letting me do too many in my kitchen, just the kitchen.

I'm going to be sustainable in the kitchen. That is absolutely fine because if we help people do one change, that is enough. Because one change is out of the way. And then it's the next one is the next one. So for us, the approach is always a small step. We talk about incremental gains and just okay.

One step at a time. What is it that you can swap today? Is it just the toothbrush? Can you just swap, swap for a good, bamboo toothbrush today is easy. It's the same functionality. I promise. It's the same product. It's just going to be bamboo. And once you've done that, it's perfect. You just do the next thing and tiny steps.

Just get you there. When you conditioned yourself to change everything in one day or in one week, and now you have to be perfect about it. Chances are you're going to fail, right? It's too much pressure is not what you do on your databases. So it's not gonna feel natural and you're gonna quit it.

Whereas we believe like one thing, one swap is enough and surely enough, you will come back for more.

Adam: [00:17:16] I love what you said also just about as you start learning more and more about this, you're naturally talking about it with your friends and all of a sudden they're asking you for ideas. And so there's this kind of ripple effect that goes outward.

For a long time, I had this notion that, what's the real impact that an individual can make, right? That really, businesses are producing so much, but as an individual, if I change my behaviors, is that really going to make any changes whatsoever? And one person's individual contribution to the environment is really small.

I think there is this ripple effect of having that conversation and other people being inspired by that. And then they start doing it. And pretty soon you reach a tipping point where you know, enough people are changing their behaviors, that it really is a significant change.

Nohelia: [00:18:09] Absolutely. Yeah. Massive believer in the ripple effect of things. If it's contagious, And then you use part someone else and that person is part someone else. And when you realize it's hundreds and hundreds and thousands of people and it can be behaviors like we have a huge category of fashion, there are so many fashion brands doing amazing stuff out there. But fashion is not our focus because we think that fashion has a lot of attention already. Sustainable fashion gets a lot of attention. Gets spoken a lot about, and we prefer to go for the social link by things that don't get as much love out there, but that said just the fact that just saying actually I just don't need to buy more clothes. I have enough for the rest of my life. I just need to mended. Or, buy second hand, swap with a friend, if I'm tired of this coat is in perfect condition, just tell a friend to swap it for a few years and then get it back.

And it's new again. So one of these attitudes, the more we normalize them, the more we just make it okay. For the people to go, Oh, actually that makes sense. And it's just at the end of the day, a huge difference. We're making because I agree with you there is this tendency, I think in a lot of media and a lot of messages out there to point on the individual and go, Oh, you're not recycling.

You're such a bad person, or you're not doing enough for the planet or, Oh, one you're doing single use plastic was wrong with you. And to be honest, it's like people obviously go very defensive on those messages with the right reasons, because. Obviously I it's up to you to do this behaviors or change those behaviors or change those products.

But at the end of the day, you're like, hold on in all of these oil companies have been doing terrible stuff and affecting our environment for ages in a massive way. What difference does it make if I use this single plastic cup, right? At the end of the day, consumption makes that difference, right?

Like we. We're not responsible, but we can make a difference if we choose not to consume in that way, because if demand decreases, then there's no producing that way. So I suppose before you go and buy your regular tea brand from a brand or a company that might not have very ethical values.

Then you might want to try and find an ethical values tea brand and just, that makes a difference. It does because you're helping one business that is doing the right thing. Keeping business and have profits, which means they can grow and grow their impact. And you're taking that little bit out of the pocket of the other people that are not doing that well.

It totally does. So I encourage everyone to do minimal steps. They're amazing. And they do count.

Adam: [00:21:04] Yeah, I'd love to dive into this topic of consumption a bit more. If you stop and you think about how much people consumed a hundred years ago and compare it to what people consume today it's massive, right? Just the amount of things that we consume. And looking at, myself in particular, it's like when you start looking at how many things you buy, bring home, use, throw away.

It can be really shocking. And just realizing that's not always the case and that's not, the way the world needs to be. But this kind of overconsumption is a big part of your story.

Nohelia: [00:21:43] It's a funny one, because you might argue well, but you're promoting all of these brands, so obviously you're asking people to buy from them. It's consumption at the end of the day. And I suppose you will have to buy things, right? You will have to buy things and that's where hopefully the trigger comes to everyone's mind at some point to say, Who do I buy it from?

Just if we stop for one second and think who I need to buy this new thing, who do I buy it from? Which materials do I choose it to be made of? And can I recycle it at the end of it? Or can I repurpose it at the end of it? It's a massive mentality change. We're not used to it. The economy was built in the last century and we were all convinced for generations that it was fine, that you just bought something used to it and then throw it away.

Like that concept of throwing away existed. You could not throw things while you throw them away from your distance from your house, but it goes somewhere. It's called the landfill and it's a physical place that there is nothing's going to go on unless it's built to go. And the only things that are built to go are in nature.

So nature has these amazing process in which nothing is waste, right? Like the flowers that die there the compost for the new things to grow. And the water that condenses goes down in the form of rain. Nothing is waste in nature. We. We designed like trash. We designed that. It wasn't a concept that existed before.

And we're creating so much of it and he's living here with us. It's just that we don't see it every day. So there is definitely that change of mentality of you don't need to buy things you don't need just be real with yourself. And it's about a process of us human beings, understanding where happiness come from. I think we were just told that things made us happy and I don't blame anyone that buys in that way. I was myself doing it not long ago. It's just what you think will make you happy. You just buy more things to wear more things, to have more things for the house more.

And then if you don't like them too much, or you buy them cheap as well, because you don't want to spend that much money. And then you realize, Oh, actually I don't like that much. Or in a year it's broken. To landfill is girls and, it's just a silly process. So we totally encouraged first to think about whether you need something and if you do need it, then, who do you buy it from and where, and how is made in all of these things. And it's a lot longer than the process we have today, which you want, you click, you get it. Do you want, you click you get it? And if you are subscribed to certain things, you get it very quickly. And it's a completely mental change, right?

What we want is to get people to understand that things can take a time to produce if they are not produced in mass, like they were produced before. Because things that are produced in mass, then they try to sell to people at all costs and they convince you, you need it. Because they need to sell it because they are already done and made.

So the beauty of like small batches and made to order is that there is no over production. There is less over-consumption because you cannot buy it or it can not be sold to you in the same way. We are assuming that you're buying because you need it and then we produce it for you and ship it, that takes more time.

Adam: [00:25:13] This is a very key point for people to understand how our economy works and is promoting us to over consume. They learned in the 1920s that they couldn't sell products very efficiently based off of, their attributes of what they did.

And they learned that people really were more interested in social values, things around their family, their relationships, their that kind of love friendship, these social values that we crave. And they realized that they could sell products based off this messaging, that. Yeah. If you buy this, it'll make you happy. And companies are very good at crafting these messages because it's good for their business. And that's, their objective is, there's almost this financial objective, which drives people because they want to earn money so that they can live with their lives.

But then we've got all this messaging just going on of Hey, we need to consume. And so it's this kind of weird cycle that we've gotten stuck in. And I think the first step to breaking that is just realizing and recognizing what's going on and then understanding that we have a choice to participate in that or not.

Nohelia: [00:26:24] That's absolutely right. And I think it was just today. We were talking in a clubhouse group that in someone mentioned this quote from a book , I hope I'm quoting this correctly, but someone said there was, something about a few people maybe they were mentioning how much success and money and wealth they had accumulated throughout time. And this person said I didn't get to be as wealthy, but I had more than all of them. And when someone else asks why that person said because I had enough. And they never had enough. They had a lot more than me, but I had enough and I suppose that's so beautiful. I've I find it. Heartwarming to feel like, yeah you can be content with what you have. You don't have to be wealthy or have a million things to be happy, you just need to have enough.

And then you're rich really. Because that's it. So yeah, I love that.

Adam: [00:27:24] In most situations, if you step back and you just ask yourself, Hey, what do I really need right now? You'll realize that you're typically. Okay. In any moment there's some moments where yeah, there is something that you need to attend to, but for the most part, you're good where you are.

And I think that's hard to recognize when we're so caught up and we're so busy with things.

Nohelia: [00:27:48] That's right. That's right. And I suppose, there is going to be a long journey before kind of humanity goes back to that simplicity again. And that's, I suppose something that as a community we can start helping them. Promotes and talking about it just helps. But in the meantime, When you consume them, just try and do in the best way possible.

And that's the first step towards it, that's probably what matters at this point, really? That I don't want to make people feel like they have to enlighten themselves or change their values about what they, I think is fine. Like just try and think about who and how you're consuming and, therefore you're going to be happier, by doing the right thing. According to your own standards of living, that's fine.

Adam: [00:28:38] I think as you learn more about the impact that your choices are making and you can see, okay, this is the landfill. And here's how it's actually harming the environment and the planet and my own living situation. And here's something else I can do that's just healthier and better. You naturally. Gravitate towards actions, which are more healthy and better for everybody. And it's just being able to see that and understand what's happening.

Nohelia: [00:29:07] I think one of the things that made me start this was I'm convinced that most people, if not, everyone will choose the best brand, the better brand, if they knew about it, if it was just in front of them, just getting in front of people is the main challenge those brands have sometimes.

Adam: [00:29:26] So how do people find Good Find and what's coming up?

Nohelia: [00:29:32] Where Hey, based at the moment, although we do have some European brands and some global brands, but we try and keep it local because that is more sustainable. So w we try and be if you're going to buy from these brands, make them European. So there is not like a long shipment from another continent.

I think our next steps are exciting. What to expect in the future. It's going to be easier to find those brands it's going to be easier to compare between them. And we want to be in other territories but it's probably gonna take us a bit to just get to be known by more people and get more into kind of the social subconscious of that, that there is a way in which we can find an ethical a sustainable, a better alternative to, to basically our daily needs. And let's explore that. And yeah that, that kind of job of changing.

The economy and changing people's behavior is not an easy one. And, I think we're all in a process of learning, what's the best way of doing this and then taking that secret sauce to other places and trying to to, yeah, to make a, even more global.

Adam: [00:30:41] I love it. Now you recently just rebranded from the do gooders to good find. I'd love to hear just what prompted that, that change. And what's behind that.

Nohelia: [00:30:52] Yeah, the do gooders was our first name. And on our first domain is the do gooders dot co UK. I started this as not even hostile, but just like a hobby. So I never thought about it becoming something bigger. When I came up with that name ages ago for another project, completely different project I was just trying to get a name that was a bit cheeky and it was like, Oh yeah, tonal, cheek color thing. It just makes you laugh because Oh, I do Goudreau and while it was the hobby and it was just the size, it was at the beginning, he was all good.

But the more the more I go to welcome new people and welcome new brands and reach new audiences. I started understanding that, especially in the UK, actually, I'm not sure in the us, but in the UK, there is this bad connotation to being a do-gooder not everyone wants to be a do-gooder. Yeah, because there's can be the annoying person can be the one that's going to tell the teacher, you did something or can be the ones that, it's just not, it's actually mainly used to point the finger at someone that think they're better than you, and it's literally the opposite of what we wanted to be. So when I understood that it had legs and it was probably going to start going places and we would like to build a business out of it and other things I was convinced we needed to rebrand. Yeah. And I was lucky enough in the journey to meet who is now part of the company and the shareholder and a partner in crime who is an amazing brand strategist. And it was perfect. It was a perfect kind of first partner in the team because in the business, because it was just what we needed this less fix this for us. So yeah,

literally last week, stop being the do-gooders and now we are Good Find. We went to something that said what it does but it was easy to pronounce and to be honest, it was hard. It was really hard.

It's a, it's such a hard job to find a name that you like that you think it sounds, easy that people can remember that. What you do, et cetera. And I think we were lucky enough to find this one and I'm very excited about the new name and the new look and feel and have been receiving really good feedback.

So I'm quite excited about that.

Adam: [00:33:19] Looking at the big picture, how can people get involved in what you're doing?

Nohelia: [00:33:25] We have this suggestion of think when you're consuming. Try and find some alternative here in our platform and swap. If you do that swap and you can share your friends goes much better. And if you share your friends and mentioned us, then they can find their own ethical alternatives for what they need.

So please do that. And obviously we want to open our doors and minds and, to suggestions and to, sometimes to be a friend that says, I don't know if you know about this brand. And actually there are many runs that we still don't know. It sounds like we have a lot of brands there and we know everyone kind of thing, but it's actually not the case.

Anyone who has an idea or has been a client or a customer for a brand that does amazing stuff common and. And let us know about them even on social media or on our website, where we have a page that suggests people how to get involved. We have a monthly newsletter where we share tips and news, and we share normally whatever campaign that we have at the moment going on a social impact side in a rough ideas on how to easy, just learn a few things or change or swap something.

And a lot of the local brands do partnership with us and offer discounts, which is. Point I mentioned, right? Not everyone can afford a sustainable products or similar products normally are between 10 and 14% more expensive as the average than a regular one. It's almost a lifestyle that for some people just sounds like it's exclusive on is only for the elite.

And we want to change that and the way to change that is to get everyone that can afford it, to support it. Because one reason, those brands cannot be as cheap is because of volume, right? Anyone that understands this kind of demand and supply thing will understand that they cannot be as cheap as the mainstream product because the mainstream product sells millions and they don't.

So that's one of the main reasons or their main reasons are they're choosing materials that are more expensive. They are choosing a complete supply chain. That is more expensive because they are doing the right thing and they're not cutting corners. So there are reasons why sustainable things are more expensive.

So the first thing is, if you can afford it, then do it. And if you can't, then we're going to have some deals in some nice ways in which you can no one then maybe the pain and try something from there. Hopefully what we create in the future is a way in which. We can offer that kind of more accessible sustainable options on a daily basis.

For now we have a bunch of them per month, and it's exciting to see that and people that opportunity to grab a bargain pretty, still sustainable.

Adam: [00:36:08] That's also a really good point there that if people are stopping and thinking about their choices and looking for ethical alternatives, then one they'll spend less. So you'll have you'll be able to put more money into these ethical alternatives and that will have kind of a cyclical effect, but it will also reduce your consumption while allowing you to find things which have a much better supply chain.

That's having a lower impact.

Nohelia: [00:36:36] That's right. And I think it just from whatever angle you see it. At the end of the day can actually make a lot more sense. You tend to see a lot of products that are built from much more durable materials. They're built to last. So you don't have to buy them that often. That's why they're more expensive or they might be built in a circular way.

So when they stopped being whatever they are today, they can be. Use for something else and only know exactly as you put it. If you were decided to consume less anyway, then you have more capacity to consume in the right way. So hopefully all of those things are things that can resonate with people and people can discover by themselves at some point.

Adam: [00:37:18] Wonderful. So how do people find you?

Nohelia: [00:37:23] When searching online, we're just simply on goodfind.io and yeah that's where we are. But hopefully when you type the right things in Google, we also come up, we're trying to get visible there. Because that's. Our way to make a difference for the brands that are in our community, is giving them the visibility. So getting ourselves visible, just amplifies their own brands. And that's why we get into partnerships with them so we can provide that service.

Adam: [00:37:51] fantastic. So good find.io. And then on social you're on Instagram as goodfind_io. Same on Twitter. And then Facebook is goodfind.io. So you can find all those links from the webpage. Fantastic. Thank you so much for joining me today. I feel like we've covered a lot from equality to ethical alternatives, to what people can do to change the conversation and get involved.

So I really appreciate that.

Nohelia: [00:38:24] No. Thank you for having me has been super exciting to talk about , all of this and to, just have a great chat with you. Thank you so much.

Adam: [00:38:32] Thanks. Thanks for joining me. And if you're listening, please go check out goodfind.io join the newsletter and get ready for some great insight and tips on what you can do to make a change in your own habits. So thank you very much. You can also find out more on the show notes on people helping people that world.

So thanks so much for listening.

Good Find
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