Welcome to our next method profile on KIWI Eco Box! Our previous entry focused on using Open Discussion in social enterprise. In operating any venture, everything flows from your approach, and identifying a proper method helps you effectively fulfill your team’s initiative.
Together, we’ll be profiling interesting social enterprises to discuss an anchor method in their strive for social good. The term “anchor method” is to express the intentional and grounded nature of the approaches propelling a social enterprise forward.
This post is an outside observation of a company for inspiration in social enterprise initiative improvements.
In today’s post, we’ll look into the creatively illustrative KIWI Eco Box leveraging Visionary Message. KIWI Eco Box transitions People into a zero-waste lifestyle with their monthly subscription of sustainable products.
Knowing the Company: KIWI Eco Box
Kate and Nataly are the founders of KIWI Eco Box, and also sisters. A friend introduced the duo to the zero-waste lifestyle. Deciding to go “zero waste” was easy since the sisters were naturally interested in the environment. In contrast, finding sustainable products was the hard part, which is how their business came to be. Originally from Ukraine, the pair moved to Austin, TX where they now operate the sustainable business.
Anyone with a desire to learn more about sustainable products can start a monthly subscription that includes 8 to 12 items. KIWI Eco Box sends around x2 the value of the subscription price.
Ironically, the sister duo created a sister company for the brand called KIWI Eco Shop. Products inside the boxes are sold separately, or consumers may buy individual starter kits based on a theme. People might buy a KIWI Eco Box Self-Care kit or a KIWI Eco Box Kitchen kit.
Why not have fun?
KIWI Eco Box is a brand with a distinctive way to showcase their brand aesthetic. A consistent styling helps the initiative stand out and become memorable. In KIWI Eco Box’s case, they are handling a topic that tends to have a more strict tone. News surrounding environmental issues is usually informative in a very formal way or with a more solemn tone.
To a point, this is understandable. Environmental issues deserve serious, attentive concern. Interestingly, KIWI Eco Box focuses on attentive education and action in a way that blends in with a more light hearted aesthetic. Much of their signature green aesthetic includes text graphics that look handwritten, hearts, and fun illustrations.
Social enterprises shouldn’t feel restricted by the social issues their initiative addresses. There may seem like there’s pressure to take on a more serious tone, but initiatives don’t need to adhere to a rule like that. Talking about issues in an educational way without the “taboo” attached can positively benefit how the message is received. Presentation of the messaging could also influence how proactive the audience is in finding out more about the initiative.
KIWI Eco Box creates content in a blogger-like format that radiates youth and a love of life. This is mixed with their message of having a conscious love for the planet and environment.
Visual Message through Social Media
Visual components of the brand enhance the messaging of their initiative. From KIWI Eco Box, social enterprises can note the consistency of the brand aesthetic and how the visual elements help solidify the brand’s message. Artsy graphics and whimsical posts can be found on the initiative’s social media, particularly their Instagram page. In fact, their social media holds more informative and engaging content than promotional content.
Technically, all their social media content is promotional in the sense of advocating for the cause the initiative supports. On the other hand, there is not a lot of “promotional” material for the monthly subscription. Keeping the focus on education and action helps build the community. This also helps for the brand to be seen as a reliable resource.
Being seen as a reliable resource has its perks. One is that more people will share the posts, as the content is easier to understand. People who come across the content may not immediately realize the amount of knowledge they gain from reading these visual elements. Above all, the visual-driven strategy to spread the brand’s message increases the chances of KIWI Eco Box creating more impact.
More exposure from media shares means:
- More traffic
- Increased Brand Awareness
- Linking Digital Presence
- More sales
- More Impact
Previously, Instagram did not link directly to external websites, which was not very useful for businesses. New features allow businesses to link their sites more directly to their profiles and content.
An anchor based on Visionary Message tells the values of your initiative’s brand in a way that can be more memorable for the audience. Social media is a great tool to experiment with for presenting your message in a visual form. If you have Instagram, start posting to see how your audience responds. You could even start with posting Instagram stories. If you do not have Instagram, you could create graphics for your site, Twitter, or other popular social platforms. Don’t be afraid to try different forms of visual media if you feel that better tells the message of your brand.
KIWI Eco Box’s colorful Visionary Message completes this profile.
People Helping People Podcast is seeking methods clearly supporting an effective impact. Observations and discussions on happenings in the social enterprise community is a significant part of our contribution to social good. Continue to check-in for more conversation-starting content.